The 3-Word Brand Test
Simplify Your Messaging
🔹 Introduction
In a world filled with distractions, your brand message needs to be clear, concise, and memorable. The 3-Word Brand Test helps you refine your brand identity into just three impactful words that instantly communicate who you are and what you stand for.
🔹 What Is the 3-Word Brand Test?
The 3-Word Brand Test consists of three simple steps:
✅ 1 – Identify Your Core Message (What do you want people to remember about your brand?)
✅ 2 – Simplify It to Three Words (Distill your brand into three powerful words.)
✅ 3 – Apply It Everywhere (Use your three words consistently in all branding and marketing.)
Let’s go through each step so you can craft a strong and memorable brand identity.
1️⃣ Identify Your Core Message
Think about what makes your brand unique and valuable.
How to Identify Your Core Message:
- What do you help people with?
- What values drive your business?
- What emotions do you want to evoke?
Example: A personal finance coach might focus on Financial Freedom, Confidence, and Simplicity.
Action Step: Write down a list of words that describe your brand’s mission and values.
2️⃣ Simplify It to Three Words
Now, refine your list and choose three words that define your brand essence.
How to Choose Your Three Words:
- Keep it simple and easy to remember.
- Make sure the words align with your audience’s expectations.
- Avoid generic words—choose words that make you stand out.
Example: Apple’s brand could be summed up as Innovative, Simple, Premium.
Action Step: Pick the three words that best define your brand and write them down.
3️⃣ Apply It Everywhere
Once you have your three words, use them across all branding and messaging.
How to Apply Your Three Words:
- Use them in your website copy, social media bio, and marketing materials.
- Ensure your brand visuals and tone reflect these words.
- Train your team to communicate these three words in their interactions.
Example: If your three words are Trustworthy, Practical, Insightful, your content should always reflect these values.
Action Step: Update your website, bio, and brand messaging to reflect your three words.
🔹 Quick Takeaways (Summary)
✅ Identify Your Core Message: Define what makes your brand unique.
✅ Simplify It to Three Words: Choose three words that clearly communicate your essence.
✅ Apply It Everywhere: Use these words consistently across all marketing and branding efforts.
